Diverse group of women in midlife

THE MIDLIFE
POWER INDEX

The First National Study Measuring
the Real Power of Women in Midlife*

Help shape the most important research ever conducted on women navigating midlife.

Career · Wealth · Health · Relationships · Purpose · Freedom · Healthcare · Identity

55 Questions ~10 Minutes 100% Anonymous**

Why This Research Matters

"For the first time in history, more than one billion women are navigating midlife simultaneously. They are the most economically powerful generation of women who have ever lived — yet they remain the most overlooked in research, media, and policy."

— The Midlife Power Index Research Initiative

Who We're Measuring

For decades, research has focused on youth. But midlife women are the most powerful, experienced, and underserved demographic on earth — and the data proves it.

1 Billion
women navigating menopause globally
Source: University of Illinois Chicago
$31.8T
worldwide spending controlled by women
Source: NielsenIQ / BCG 2024
85%
of global consumer spending influenced by women
Source: Harvard Business Review
91%
of women feel brands don't understand them
Source: NielsenIQ

Yet their power remains largely invisible. The Midlife Power Index™ will change that.

The Index

What We're Measuring

Eight dimensions of power, mapped for the first time across women in midlife. Each one measured. Each one ignored — until now.

💼
Dimension 01
Career Power

How women in midlife experience career satisfaction, leadership, income confidence, and professional reinvention.

💰
Dimension 02
Financial Security

The real state of women's financial independence, retirement confidence, and wealth-building in midlife.

🌿
Dimension 03
Health & Longevity

How women are navigating hormonal health, energy, mental wellbeing, and the physical realities of midlife.

🤝
Dimension 04
Relationships

The quality of partnerships, friendships, and caregiving responsibilities — and the toll they take.

Dimension 05
Purpose & Identity

How women are redefining who they are beyond their roles — and finding meaning in this chapter of life.

🕊
Dimension 06
Joy & Freedom

Whether women feel free to live on their own terms — and how much joy, pleasure, and autonomy they experience daily.

🏥
Dimension 07
Healthcare Access

Whether women feel heard, supported, and properly cared for by the healthcare system during midlife.

📈
Dimension 08
Economic Power

The economic agency, spending confidence, and entrepreneurial ambition of women aged 40+.

 

How It Works

01

Take the Assessment

55 honest, thoughtful questions across 8 dimensions of midlife power. Completely anonymous. Takes about 10 minutes.

02

Get Your Index Score

Receive your personalized score across all 8 dimensions — revealing where you thrive and where your greatest growth opportunity lies.

03

Shape the Research

Your anonymized responses contribute to the first-ever national dataset on midlife women, building evidence that has never existed before.

04

Change the Narrative

Your voice joins a growing chorus reshaping how the world sees and values women in midlife — in boardrooms, healthcare, policy, and at home.

Our Mission

LUMAA™ — Living Unapologetically in Midlife and Aging — is a movement built on the belief that midlife is not a decline. It is a renaissance — a reclaiming of power, purpose, and possibility — and for millions of women, the most powerful chapter of their lives.

The Midlife Power Index exists because the data doesn't. For the first time, we are mapping the real lived experience of women navigating midlife — across career, wealth, health, relationships, purpose, and freedom — so that the world can no longer ignore what they carry, what they build, and what they are capable of.

The Midlife Power Index is a flagship initiative of LUMAA™ Media LLC — a media company dedicated to amplifying the voices of women in midlife through editorial content, commissioned research, and live experiences. LUMAA Live, the events arm of LUMAA, is the home of MIDICON™ — the first national conference for women navigating midlife. Together, these initiatives are building the cultural infrastructure this generation has never had. This is not research about women. It is research by them, for them — and for every generation that follows.

Your voice belongs
in this study.

Ten minutes. Completely anonymous. The most important research ever conducted on women navigating midlife — and it starts with you.

57 Questions 10 Minutes 100% Anonymous

Spread the Word

Share this with the women in your life. The more collective voices we hear from, the more impactful this research becomes.